Frank is the creator of a cross-border e-commerce business in Shenzhen and the father of three kids. Frank generally neglects to bring his family along since he is so busy at work. One day, Frank came to the idea of creating a brand of inflatable products for family and kids to enjoy pleasant family time. This will not only motivate Frank and his coworkers to better balance work and family in the brand building process, but also help fulfill everyone's aim of making Made in China into a global brand that embodies the ideals of world shared “love and family”.